The frequent presence of luxury cruise lines at the Port such as Royal Caribbean, Celebrity Cruises, Tui Cruises, Costa Criere, Viking Ocean Cruises, Small Cruise Lines, Princess Cruises… bringing the super cruise ship named Ovation of the Seas and the world’s largest ships to Chan May has partly affirmed the brand value of Chan May Port on the regional and world tourism map. However, the number of tourists coming to Hue for sightseeing and shopping is about 10%, most of them go to Da Nang and Hoi An or stay on the ship.
So, how to attract these “luxury” tourists from Chan May Port to Hue city for sightseeing and shopping? How to bring tourism information about Hue to cruise tourists? How to make them choose Hue instead of other places? How to make Hue truly become an attractive destination for cruise tourists? and How to make them truly satisfied and introduce Hue to tourists who are preparing to travel by cruise? so that the “smokeless industry” can bring in a significant source of income for Hue.
One of the approaches to bring Hue’s image to cruise tourists is to research the demand trends of tourists to create new, attractive products that meet their wishes and bring satisfaction to tourists. Promote Hue Tourism through international channels, participate in world cruise tourism fairs, build websites about Hue destinations to send to cruise lines, cruise port operators, establish a Tourism Promotion Fund, participate in tourism promotion events in major cruise tourism markets such as the US, Hong Kong, Singapore, Canada, Turkey, Montenegro… Relevant units need to proactively introduce historical works, architecture, scenic spots, culture and cuisine of Hue to cruise lines to promote Hue, coordinate with maritime agents, travel agents to bring tourists ashore, organize to take tourists to visit places in Hue for free by forming the Chan May – Hue – Chan May bus route to continue developing Hue into a destination. The environment when tourists stop must be focused on to create a wider spread. Service quality must be more concerned when serving the audience who have a lot of experience and high requirements in this matter.
Currently, Chan May Port has completed the project of upgrading and supplementing technical infrastructure to ensure safety for Quantum and Oasis class ships to dock, so cruise lines have also registered to add many more ships for the following years.
According to Dai Phong
Source: chanmayport.com.vn
